More than 30% of US small businesses have outsourced at least one marketing process. And usually, social media is one of the first processes outsourced.
Not only marketing processes are outsourced, but they tend to be outsourced to agencies and managers from around the world. Sometimes miles away, causing account blocks and temporary bans due to security triggers set in place by social networks.
Social media management outsourcing trends in 2022
There are several reasons why a company should outsource social media.
While each business has its characteristics and needs, the outsourcing trend is expected to continue its growth in the next decade.
Why the social media outsourcing trend is important
This trend creates new opportunities for both businesses and marketers.
First, businesses gain access to expertise, which is invaluable to companies lacking the resources to develop it internally.
Second, social media management takes time. According to Hubstaff, companies can spend almost 8 hours a week managing a single social media account – that’s nearly a day’s work (or 32 hours each month).
On the other hand, this trend creates employment opportunities for remote managers and agencies from around the world and for marketers looking to take the digital nomad path and move to live abroad.
Today, it’s easier than ever for small and medium-sized businesses to outsource social media to remote managers. And vice-versa: remote marketers can reach business clients with more ease. Actually, besides freelancing platforms like Fiverr, there are even hiring agencies, like Remotive, dedicated exclusively to remote workers.
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